An investigation of multimodal communication strategies in Nigerian Pidgin translation for social media
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Background of the study
This study investigates multimodal communication strategies in Nigerian Pidgin translation for social media, where diverse forms of digital communication converge to reach a broad audience. Nigerian Pidgin, known for its flexibility and colloquial charm, has become a popular medium on social platforms where text, images, videos, and audio converge (Ibrahim, 2023). Effective translation in this context requires a multimodal approach that integrates linguistic conversion with visual and auditory elements to capture the full spectrum of meaning. The study explores how translators adapt traditional texts into formats suitable for social media, ensuring that cultural expressions, humor, and idiomatic language are preserved. Methods include content analysis of social media posts, interviews with digital content creators, and surveys of audience reception. By evaluating the interplay between different modes of communication, the research highlights both the opportunities and challenges in achieving accurate, engaging, and culturally resonant translations for Nigerian Pidgin in the digital realm (Ibrahim, 2023).
Statement of the problem
Despite the growing use of Nigerian Pidgin on social media, multimodal translation practices are inconsistent and sometimes fail to capture the full cultural and contextual meaning of content. Translators struggle to harmonize text, images, and audio, resulting in messages that may lack clarity or cultural resonance (Ibrahim, 2023). The absence of standardized guidelines for multimodal translation further exacerbates these issues, leading to variations in quality and audience engagement. This study aims to identify these challenges and evaluate the effectiveness of current strategies, ultimately offering recommendations for more consistent and culturally faithful multimodal translations in Nigerian Pidgin.
Objectives of the study:
To investigate current multimodal translation strategies in Nigerian Pidgin on social media.
To identify challenges in integrating multiple communication modes.
To recommend guidelines for improving multimodal translation quality.
Research questions:
What multimodal strategies are used in Nigerian Pidgin translations on social media?
What challenges do translators face in this digital context?
How can multimodal translation practices be standardized?
Significance of the study
This study is significant as it addresses the evolving landscape of digital communication by examining multimodal translation strategies in Nigerian Pidgin. The outcomes will aid content creators, translators, and media platforms in enhancing digital communication, ensuring that cultural and contextual meanings are preserved in social media content (Ibrahim, 2023).
Scope and limitations of the study:
This study is limited to analyzing multimodal translation strategies for Nigerian Pidgin on social media platforms, focusing on textual and visual content.
Definitions of terms:
Multimodal translation: Integrating multiple forms of media in translation.
Social media: Digital platforms used for communication and content sharing.
Cultural resonance: The ability of a message to evoke cultural understanding and connection.
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